"Fashion is not only part self-expression but also in Orlando Dugi's words, part of the decidedly Native reverence of "Dressing for the holy Ones". Though at first glance, the viewer or wearer of his clothing and beadwork may not see overtly Native designs and patterns, it is in fact his approach to what he creates and why he creates it that makes it truly Native"
Teri Greeves, First American Art Magazine
Conceived in Santa Fe, New Mexico in 2011, the brand DUGI is a fledgling special occasion and evening wear fashion house. It began in a small 150-square-foot in-home studio and in 2013 moved into a 650-square-foot design studio.